Senior Product Marketing Associate - GTM (Japan)

Japan
Full Time
Mid Level

【What you will be doing】

  1. 企劃並執行產品/功能 GTM 計畫,提升產品能見度與使用率
  2. 掌握新產品/功能推出後用戶的反饋與建議,提出優化與優先順序建議
  3. 彙整各部門產品相關需求,完整了解使用者的使用情境和痛點
  4. 依專案需求執行競品調查、產品滿意度調查、用戶研究,產出產品或市場策略規劃

【Who we are looking for】

  1. 相關經驗:三年以上產品 / 行銷經驗,EC 電商系統經驗尤佳
  2. 邏輯能力:具備良好的邏輯能力,能快速了解複雜的使用情境及產品架構
  3. 行銷文字力:良好的文字能力,能清楚溝通產品服務亮點,獨立撰寫推廣訊息
  4. 多方溝通能力:良好的跨部門溝通能力,能獨立思考並靈活談判與溝通

【It'd be plus if you have】

  1. 具備電商/實體零售產業, Payment, ERP, B2B SaaS 服務行銷經驗
  2. 具專案管理經驗
  3. 具備基礎或進階的數據分析能力

 

【What you will be doing】

  1. Plan and execute the Go-To-Market (GTM) strategy of products/features to enhance product visibility and adoption rate.
  2. Grasp user feedback and suggestions after the launch of new products/features, and propose recommendations of optimization and prioritization.
  3. Consolidate product-related requirements from various departments to gain a comprehensive understanding of user scenarios and pain points.
  4. Conduct competitors analysis, product satisfaction surveys, and user research for our market strategy.

【Who we are looking for】

  1. More than 3-5 years marketing or product related experience. E-commerce experience in Japan would be a plus.
  2. Excellent logical reasoning abilities, capable of quickly understanding complex usage scenarios and product architectures.
  3. Strong writing skills to effectively highlight product/service and independently compose promotional messages.
  4. Good cross-functional communication skills and the ability to negotiate independently across different departments.
  5. N1 level of proficiency in Japanese is a required condition.

 

【It'd be a plus if you have】

  1. Experience in retail industries and knowledge of Payment, ERP, B2B SaaS service marketing.
  2. Project management experience.
  3. Basic or advanced data analysis skills.
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